SCCA Graphic Standards
The visual identity of the Club reflects the excitement our members feel while participating in the 2,000+ events SCCA sanctions each year. The following sections guide you through the proper graphic elements to use in materials referencing the SCCA brand. Please reach out to the marketing department with any questions. You may also download the PDF version, if you prefer.
Mission
The Mission of the SCCA is to fuel a safe, fun and exciting motorsports experience for auto enthusiasts.
Vision
Our Vision is to be the preferred motorsports community in the U.S., built on fun, shared passion and access to an
exhilarating motorsports experience.
Values
In all its activities, the SCCA seeks to foster an atmosphere that encourages living the Values of the SCCA:
- Excellence – The Spirit of a Competitor
- Service – The Heart of a Volunteer
- Passion – The Attitude of an Enthusiast
- Team – The Art of Working Together
- Experience – The Act of Wowing our Community
- Stewardship – The Mindset of an Owner
From a handful of car enthusiasts meeting in a brick home at 140 Mount Vernon Street in Boston, to a nationwide Club boasting 67,500 members, the Sports Car Club of America® has come a long way since its 1944 inception.
The SCCA brand reflects the pride of a club that has grown with the times and developed into the Club that you know today.
This version of the logo — developed in the late 2000s — combined the historic wire wheel emblem with bold and modern block letters. Together, the elements depicted the strength of the SCCA for more than a decade.
Today, that strength is evident in both the wire wheel and the logotype separately, so we’ve split the two apart and defined a new set of primary and secondary logo usage standards in the following sections.
This Legacy Logo should only be used in conjunction with historical references, and other specific legacy communications at the National SCCA level. The new standard logo defined in this document replaces this version moving forward. Please contact the marketing department if you have any questions.
PRIMARY
SCCA has a long history with the color red — it conveys the boldness of spirit and excitement seen at all SCCA events. Although it is not required to be the dominant color in a palette, it should be used in significant and meaningful ways throughout designs to act as the identifying color of the Club. The other primary colors used throughout the SCCA brand are black and gray, as defined below.
SECONDARY
The secondary color palette is designed to provide creative flexibility. These colors are complementary to the primary colors and were chosen to add warmth and energy to designs, but they should not account for more than 40% of the color used. It is not required to use a color from the secondary palette
Typography plays an important role in ensuring a lasting impression of our brand. Like the logo, the SCCA font families are expressions of the Club, and are used for a range of practical and creative uses to ensure consistency across marketing materials. The following fonts should be utilized for all the SCCA marketing and membership materials, when possible. For web applications, use Helvetica or a similar sans serif font.
Avenir Next LT Pro
Primary font of the SCCA, used for body copy, captions and other informational text across all materials.
Bebas Neue
Secondary font, used for headlines and to draw attention to important details in a design. Not to be used as body copy.
Photos used in conjunction with the SCCA brand are immersive. They depict situations that make the viewer desire to take the place of the subject. They are dynamic and exciting to create connections and elicit emotions in the viewer, be it through exciting imagery of the cars we come for or the people that keep us coming back for more.
Images used for print applications must have a resolution of at least 300 pixels per inch (ppi). Images used for web or digital applications must have a resolution of at least 72 ppi.
The current primary logo is this bold, text-only logotype, and it’s the version that should be used most often, with the color variations allowed as described below. Versions of the logo are usable only within the framework outlined here. When in doubt, this is the logo option to choose.
This primary logo is available for use in the four color variations below to ensure consistency across applications.
Unaccepted Logo Usages
The secondary logo is a blockletter logo version. Because this version does not include the “Sports Car Club of America” tagline, it must be used strategically in situations where the majority of the intended audience is already familiar with the Club.
The blockletter mark is available for use in four color variations to ensure consistency across applications.
Unaccepted Logo Usages
This version of the logo has the same unacceptable usages as the Standard Logo above. It may not be ghosted or used in situations of insufficient contrast, the color may not be changed, and it may not be stretched or manipulated. See Standard Logo section above for visual examples.
The SCCA Wire Wheel is the traditional and historical logo of the Club. It is synonymous with its heritage and instills pride in the membership. Today, it is no longer used as the primary brand logo. Instead, it’s used as an accent graphic across collateral and on apparel. It will remain synonymous with the SCCA name, but executed in a more subtle manner.
Variations
This graphic is available for use in three color variations to ensure consistency across applications - positive, positive one-color and negative one-color. Its one-color version may be used as a ghosted texture in the background of a design.
The icon may be used cautiously on color backgrounds that provide appropriate contrast. On textured backgrounds, contrast is imperitive. The wire wheel may be used as a ghosted image in its 1-color forms only. It may never be stretched, transformed or manipulated.
Unaccepted Logo Usages
Regions and members are allowed to produce merchandise and apparel using the appropriate SCCA branding, but are reminded that all National SCCA apparel and merchandise is purchased through SCCA Gear. With increased quantities come decreased prices. Please consider using SCCA Gear for your Region merchandise and apparel. Setup of region logos is free of charge.
*Updated June 2022
